Select Citywalk Mall, one of Delhi’s most popular malls, comes up with print promotions from time to time and in May 2014 they looked to focus on children with an eye on the approaching summer holidays. The task was to design a small foldable flyer with an illustrated map of the mall with a focus on key shops that either cater to children or are of interest to children.
‘Kids Ahoy’, as the map was christened, had two key aspects. One, to be used as a map with a legend of all the places a kid might want to go to (ice-cream, food, movies, books, etc.) shown floor wise. And two, to add a layer of interactivity, fun activities that would interest children were designed on the map itself.