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WAI diary 2017 featured image
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Three Decades of WaterAid India: 2017 Diary & Calendar

One of the things we look forward to designing for WaterAid every year is their annual diary and calendar. 

2016 marked the completion of 30 years of WaterAid’s work in India, which became a great reason and theme for the 2017 diary and calendar. We illustrated 12 milestones and 6 people stories to populate the month dividers in the diary and the calendar.

Using a limited colour palette, a contrasting pairing of fonts and a style of illustration that is based on hand-done drawings, we created minimal yet expressive compositions to stay with the employees (and partners and associates) of WaterAid India through the year.

WaterAid India is part of the global WaterAid network which has been working for four decades to improve access to safe water, sanitation and hygiene across the world. We have been working with WaterAid India since 2015 on a large variety of communications such as publications and reports, diary and calendar for 2016, infographics for important awareness days, graphics for social media, animated videos, events and much more.

Year
Service
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Industry
WAI diary 2017
WAI diary 2017
WAI diary 2017
WAI diary 2017
WAI diary 2017

A few spreads from the diary

A timeline of important milestones through the last 3 decades is shown through a water-pipeline, people stories are shown using bold sketches and quotes, and the key milestones are illustrated using minimal elements that rely on an impactful headline and bold use of colour.

WAI diary 2017 Faces

Portrait sketches

WAI calendar 2017
WAI calendar 2017
WAI calendar 2017
WAI calendar 2017
WAI calendar 2017
WAI calendar 2017
WAI calendar 2017
WAI calendar 2017

A few pages from the calendar

A few pages from the desk calendar which follow the same style of illustration and composition as the diary.

WAI diary covers
WAI diary covers
WAI diary covers

Covers and endpaper

Working with Tiffinbox has always been a great experience and a pleasure to work with. They understand your brief and deliver exactly what you need and sometimes even improve upon it. They are super creative and the amazing ideas that they come up are almost always visually stunning but yet easy to read. Their support with developing and designing our communication collateral has been extremely helpful and it has helped in strengthening WaterAid India’s brand and also in its advocacy and influencing efforts. In fact, some of the IEC collateral designed by Tiffinbox have been adopted and used widely by different governments across India in their behaviour change communication campaigns […]”

Anil Cherukupalli,
Media and Communications Manager, WaterAid India

WAI diary 2017 End