Toxics Link is a Delhi based environmental NGO dedicated to bring toxics related information into the public domain, both relating to struggles and problems at the grassroots as well as global information to the local levels.
Tiffinbox worked on redesigning their brochure in the latter half of 2015. We were approached again in the beginning of 2016 to work on a small poster campaign on the plastic ban in West Bengal, and to work on print collaterals for an environment film festival to be held in December 2016.
Brochure: The redesign was aimed at putting across the point that the NGO is a link between a toxic environment and a clean-healthy world, a vital link that through information and awareness can help rid our lives (and the world) of harmful toxins.
The covers are slightly bigger in size than the inside pages, so when we open the brochure we see a red page on the left, full of toxins shown through icons, and a blue page on the right, full of leaves representing a toxin free world. And when we flip through the pages we metaphorically go from a toxic world to a clean world, aided by the work of Toxics Link detailed out in the inside pages.