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Client

Brand Extension for a Renewable Energies Company

Hero Future Energies (HFE), a renewable energy venture of the Hero Group, is one of the leading Independent Power Producers in India. 

We have been associated with HFE for past the two years during which we designed their new office environment graphics, a digital interactive timeline for the REI Expo 2015 and several other communication collaterals. Our effort has been to shape the brand language and give it a unique flavour and identity that HFE stands for.

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Industry
Entrance Passage 1
Entrance Passage 2
Entrance Passage 3
Entrance Passage 4
Entrance Passage 5

Wall graphics at the entrance passage

A set of five artworks were created based on the values of the five colours of Hero Future Energies.

Red signifies heritage and is represented by seeds as they carry the bloodline of a plant forward.

Dark blue represents creation and is shown through soil, which is the origin-point of almost everything we see around us — organic or otherwise. 

Light blue stands for growth, shown by flowing water which exemplifies a movement that can overcome any kind of obstacle. 

Green denotes preservation and talks about safeguarding mankind’s only address – earth.

Yellow is all about radiance, and is appropriately conveyed by the warmth and cheerfulness of a sunflower.

Partition 1
Partition 2
Partition 3
Partition 4
Partition 5
Partition 6
Partition 7
Partition 8

Glass wall runner

A glass wall separating the workspace from the pantry and restrooms was livened up with an illustrated 11ft wide landscape of a renewable energy-sufficient city.

Interactive timeline

This interactive timeline was created for the annual Renewable Energy India (REI) Expo to visually illustrate HFE’s rich legacy. The timeline was broken across five touchscreens mounted on one of the walls of the HFE pavillion at the Expo.

Workshop

3D letters for the logo setup at the reception being manually finished at the workshop. It is always a great feeling to see your designs taking shape.