Our association with Bookaroo, India’s first children’s literature festival, dates back to 2011 when we were first commissioned to design festival collaterals. Since then we’ve been a part of their main Delhi festival for four successive years apart from seven regional festivals spread across five cities.
The 2015 Delhi edition wanted to emphasise its four key formats that the festival events are categorised into: art and craft, storytelling, drama, and workshops. In the poster that acts as the primary announcement material, these were imagined as masks that the children are seen wearing. “Art and craft” imagines itself to be a colour palette dotted with vibrant colours and brushes to get started anytime, anywhere. “Storytelling” is a kahani tree, the legendary tree under which many a stories have been told. “Drama” is a tiger (Bengal was a highlight this year), who with his best friend, the monkey of Bookaroo, considers itself to be the best performer ever. And “workshops” is a tech-savvy screen that let’s its face do the talking, literally. Together these four ensure there’s never a dull moment at Bookaroo.