Bookaroo Featured

Bringing Children and Books Together in 2015

Our association with Bookaroo, India’s first children’s literature festival, dates back to 2011 when we were first commissioned to design festival collaterals. Since then we’ve been a part of their main Delhi festival for four successive years apart from seven regional festivals spread across five cities.

The 2015 Delhi edition wanted to emphasise its four key formats that the festival events are categorised into: art and craft, storytelling, drama, and workshops. In the poster that acts as the primary announcement material, these were imagined as masks that the children are seen wearing. “Art and craft” imagines itself to be a colour palette dotted with vibrant colours and brushes to get started anytime, anywhere. “Storytelling” is a kahani tree, the legendary tree under which many a stories have been told. “Drama” is a tiger (Bengal was a highlight this year), who with his best friend, the monkey of Bookaroo, considers itself to be the best performer ever. And “workshops” is a tech-savvy screen that let’s its face do the talking, literally. Together these four ensure there’s never a dull moment at Bookaroo.

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Bookaroo Maskkids1
Bookaroo Maskkids2

The four maskkids

They were everywhere. Even on banners 50 feet high, hanging from the rooftop of the Shankar’s Centre for Children building, extending a warm hug to all the little guests.

Bookaroo Poster


Here’s all the information you need should you decide to time travel back to November 2015 to attend talks, readings, doodling, performances or meet your favourite authors and illustrators.

Bookaroo Brochure1
Bookaroo Brochure2

Programme schedule booklet

Booklet pages were a further riot of colours, wherein different colours were used to denote varied age groups (programmes at Bookaroo are slotted in age brackets to cater to children from all ages and a few sessions are for all). But one thing that excites us the most is illustrating venue maps and this year was special considering that Bookaroo had temporarily shifted to a new venue.

The beauty of working with Tiffinbox’s three musketeers is the attention to detail that they bring to the table. You can hear the gears engaging as Rohit patiently gives shape to your rambling brief even as Sriparna cuts to the core of the issue. And when you hear the assenting Dwarka drawl, you can be sure that everything is going to be all right with the end result. Brainstorming meetings with them are fun outings for us. As producers of a children’s lit fest, we wouldn’t have liked it any other way.”

Bookaroo expresses their love for us :)

Bookaroo Photo

Bookaroo at the venue

And on a cool November morning, the stage was all set for the literary carnival for the young ones to begin.

Bookaroo Pencil