Parag (an initiative of Tata Trusts) came to us with a need for a face to a clever name. A ‘kitab’ and a tablet, Kitablet is India’s first e-library app for children’s books. This app, a teller of stories, needed a dynamic and fun-filled logo to speak to children between ages 6 and 12.
We devised a character with the body of a tablet and the face of a book (also known as kitab in Hindi). The story about him goes such: there once was a tablet that loved stories and so he read all the time. Wherever he went and in whatever he read, he left a red bookmark. He read so much that he became one with books, joy spread across his face. And he came to be known as Kitablet.
Since then, Kitablet, with an insane collection of books inside him has been meeting kids and telling them stories. Such a simple, sweet life makes him happy, so he is always smiling. Unless there is that rare occurrence when he can’t find a book.
The red (or ‘read’) bookmark is used a unique identifier that overtime we would hope becomes memorable and synonymous with the place for Indian children’s’ literature.
We are proud to be associated with the great work Parag is doing in the children’s literature space. Since 2013, we have been working with them on projects of varying sizes and scope, from creating an award that honours excellence in Indian children’s literature to branding and designing an app for children’s books in addition to designing for events, courses and a diary.