Program for Appropriate Technology in Health or PATH has been working in India since the late 1990s. We came onboard in 2018 to design their print collaterals and infographics, which was right around the time their new brand language was being introduced worldwide. We were expected to deliver clean yet engaging designs that present complex information in an easy to understand and visually attractive manner, in keeping with the new brand look.
PATH is a global organisation that works to accelerate health equity by bringing together public institutions, businesses, social enterprises and investors to solve the world’s most pressing health challenges. With expertise in science, health, finance, technology, advocacy, and dozens of other specialties, PATH develops and scales innovative solutions- including vaccines, drugs, devices, diagnostics, and approaches to strengthening health systems worldwide.