Helping a New-look PATH Reach its Audience
Program for Appropriate Technology in Health or PATH has been working in India since the late 1990s. We came onboard in 2018 to design their print collaterals and infographics, which was right around the time their new brand language was being introduced worldwide. We were expected to deliver clean yet engaging designs that present complex information in an easy to understand and visually attractive manner, in keeping with the new brand look.
PATH is a global organisation that works to accelerate health equity by bringing together public institutions, businesses, social enterprises and investors to solve the world’s most pressing health challenges. With expertise in science, health, finance, technology, advocacy, and dozens of other specialties, PATH develops and scales innovative solutions- including vaccines, drugs, devices, diagnostics, and approaches to strengthening health systems worldwide.
2019 PATH diary and calendar
Our first major assignment was to conceptualise and design a diary
and a calendar for 2019. Since PATH India had not done a communication
outreach of this kind before they wanted to focus on the diversity of
their work across different health areas.
Our design approach was to use the months’ section-dividers to talk about these different topics using iconography to visually communicate the content. The design was juxtaposed against various geometric “symbols” that form the core of their expansive visual system.
2020 PATH diary and calendar
We were commissioned to do the dairies and the calendars for the next year as well. The theme for 2020 was emerging trends in public health in India that PATH was involved with.
Early in 2019 PATH came out with some changes to their visual identity. There was a huge shift in the vibrancy of the brand – from a single hero colour to an introduction of a secondary colour palette split in three categories (dark range, mid range and pastel).
2021 PATH diary and calendar
For this year PATH wanted to showcase the various innovations they had developed and rolled out. Incidentally, we had already covered 10 of these innovations through various assignments in the preceding months. The pages from the diary here highlight dose pole, TrueNat, freeze-preventive vaccine carrier, iron releasing pressure cooker, family planning supply chain innovation, indigenous pasteurizer, and data governance framework.
PHC Tech Challenge (2021)
PHC Tech challenge was launched in 2021 with the aim to contribute to the success of comprehensive primary health care (CPHC) programme by bringing together all the relevant stakeholders to advance efforts towards improving quality, access, and affordability of primary healthcare and introducing transformative solutions/innovations that could be demonstrated and scaled. We worked on a brochure, webpage and a few social media posts.
Rice fortification journey (2020)
We worked on a simple, animated video of rice fortification, tracing its journey from farmer to consumer – from procurement of rice to storage at state warehouse from where it goes to FRK manufacturer for blending and is brought back to the warehouse, to its final destination in a ration shop.
India country programme brochure (2019)
A visual heavy and easy on the eye brochure was desired instead of the standard text-heavy organisational brochures. Our focus, as with the diary, was a continued reliance on iconography, PATH symbols, and a lot of breathing space.
Infographics on the impact of fortified rice on various nutritional indicators. PATH has helped bring fortified rice into the mid-day meal school feeding programme across several states.
Infographic to explain the functioning of dose pole (a colour coded interactive pole, developed and introduced by PATH in selected mass treatment programmes across India to help determine the dosage of Ivermectin drug for fighting Lymphatic Filariasis).
A poster on universalising access to human milk for all babies through HMBs (Human Milk Bank, or known in India as Comprehensive Lactation Management Centres).
Infographic on the PHC (public health centres) model highlighting the interventions that PATH would make to strengthen the entire model.