For the new logo, we wanted to come up with a visual that would instantly bring the two critical aspects – books and children – to everybody’s mind, thereby easily communicating the essence of Parag. Showing books is easy, children not so. So we searched for metaphors that convey ‘childhood’ strongly and came up with a swing.
“In the course of designing various elements of and for Parag, we have developed a strong working relationship and a friendship. They visualise with us the long term goals, the brand strategy and different possibilities for Parag. Because the creatives are fresh and out of the box, they leave a lasting impression with those who see them. This partnership has worked because each of us is free to express what we think openly, agree to disagree and take ownership of the final product.”