This is the oldest project we are showcasing on our new website. The reasons are a few, such as, we still don’t think it looks bad (like all old projects tend to), we worked so hard on them (both design as well as research), this project falls at the centre of what all our combined hearts beat for (the environment) and what the posters say are still 100% relevant today. And, lastly, attached to this project are fond memories of the first year of Tiffinbox.
CMS, as part of their environment film festival in 2008, commissioned us to conceptualise and produce a poster series on climate change that would be showcased in a travelling exhibition alongside the film festival. This exhibition + festival travelled to eight cities across India in this order: Leh, Agartala, Coimbatore, Bhopal, Ranchi, Pune, Lucknow and Hyderabad.
CMS’s brief was to highlight some key topics on climate change in the form of illustrated posters. What they had in mind was 4 to 5 posters but we instead proposed a series of 13 posters, each poster containing an alphabet from ‘climate change’ on a size of 3x4 feet. When all the posters would come together on display, they would read ‘climate change’ from afar. This was at a macro level.