This video (in addition to other communication materials that were developed for menstrual hygiene awareness) was appreciated and picked up by the Madhya Pradesh Government, which along with ICDS organised an event on 28th May 2016 to launch a comprehensive initiative to tackle this crisis called Udita. The video was officially showcased at this event in Bhopal by the Madhya Pradesh Chief Minister. A shorter 60-second edit was subsequently released on Doordarshan.
“[…] Tiffinbox has also created animated films for us on different themes in hygiene and those simple but very effective videos have again helped in engaging different audiences across India and also supported our advocacy efforts with key government departments. In fact one of the videos made by them is our most viewed video till date! I’d also wholeheartedly recommend them for their complete professionalism, highly creative and unique design and visual aesthetic and willingness to be flexible and help out even on short notice when needed.”