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Big Issues in Small Squares

22 March, 28 May, 15 October and 19 November mark the global awareness days on topics of Water, Menstrual Hygiene, Handwashing and Toilets respectively. These are important days for WaterAid India for building awareness and empowering the audience with knowledge with a hope that it helps remove ignorance and create participation. And social media helps them in reaching their audience through arresting visuals and garner support for various issues. Further, WaterAid also pushes out other themed or generic WASH (Water, Sanitation and Hygiene) related information from time to time.

From 2015 to 2017 we worked on quite a few graphical and share-worthy images to convey vital information either in the form of numbers or just shocking facts. Following the brand colour of WaterAid, we employed clean vectors and concise text to talk about the issues related to water, sanitation and hygiene all over the world (but mostly with stress on India).

WaterAid India is part of the global WaterAid network which has been working for four decades to improve access to safe water, sanitation and hygiene across the world. We worked with WaterAid India from 2015 to 2021 on a large variety of communications such as animated videos on handwashing and menstruation, publications, campaigns on menstrual hygiene and covid-19, new year diaries and calendars for three years, and a photo exhibition.

Year
Service
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Industry
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Wash 1
Wash 2
Wash 3
Wash 4
Wash 5
Wash 6
Wash 7

Infographics on water, sanitation and hygiene, or the lack (2015)

About unclean water, of the sewage stress, on the terrible trash problem and plenty more.

WAI GAD HW Day 1
WAI GAD HW Day 2
WAI GAD HW Day 3

World Handwashing Day (2015)

A multitude of hands holding soaps are seen to be assembling to talk about Handwashing.  At the center, these hands create a rather large bloom of lather, which is the space we use to talk about the benefits of handwashing, such a simple act that can really save lives.

WAI GAD Toilet Day 6
WAI GAD Toilet Day 7
WAI GAD Toilet Day 8

World Toilet Day (2015)

Based on the WaterAid report on the state of toilets all over the world ‘Its no joke’, a series of three infographics were created to bring to light the colossal sanitation crisis ongoing in India. 

WAI GAD MH Day 1
WAI GAD MH Day 5
WAI GAD MH Day 4
WAI GAD MH Day 6
WAI GAD MH Day 3
WAI GAD MH Day 2
WAI GAD MH Day 7

Menstrual Hygiene Day (2015)

In 2015, a series of 7 images were created to start the conversation on taboos surrounding menstruation. The images work in a progression in which we first see a young girl behind a window, one that is essentially a prison. We show her trapped behind the bars, the bars created out of the many myths surrounding menstruation. As the series progresses, we highlight each myth and go on to discredit them. In the last poster of the series, we see the same girl in a happy state of mind, sitting on the same window that was previously imprisoning her.

”[…] (Tiffinbox has) also been a big help in engaging existing and new supporters on digital media as the infographics and memes that they have designed for WaterAid India stand out easily in the clutter of social media and are every easy to understand […]”

Anil Cherukupalli,
Media and Communications Manager, WaterAid India

Healthy Start 3
Healthy Start 4
Healthy Start 5
Healthy Start 6
Healthy Start 7
Healthy Start 2
Healthy Start 1

Healthy Start ( 2016)

Healthy Start is WaterAid’s four-year campaign focused on improving the health of newborn babies and children, by advocating for access to water, sanitation, and hygiene promotion to be integrated into health policy and delivery locally, nationally and internationally.

As part of this campaign, WaterAid India carried out assessments of water, sanitation and hygiene (WASH) in 343 facilities across six Indian states. The findings highlighted the poor status of WASH in healthcare facilities. Some data from these studies in Madhya Pradesh was converted to graphics to become part of the overall campaign kit.

Nutrition Week 1
Nutrition Week 2
Nutrition Week 3

Nutrition Week (2016)

To create awareness about key growth obstacles in young children we created graphics talking about malnutrition and undernutrition and their associated results.

WAI GAD Toilet Day 1
WAI GAD Toilet Day 2
WAI GAD Toilet Day 3
WAI GAD Toilet Day 4
WAI GAD Toilet Day 5

World Toilet Day (2016)

Similar to the 2015 report on the state of toilets WaterAid published another update with new data in 2016. We created another set of graphics derived from facts in the report.

WAI GAD Water Day 1
WAI GAD Water Day 2
WAI GAD Water Day 3
WAI GAD Water Day 4
WAI GAD Water Day 5

World Water Day (2017)

For World Water Day 2017, WaterAid published a report ‘Wild Water’ which highlights how access to water, sanitation and hygiene will be critical to adapt to climate change. A few important facts picked from the report were illustrated as a tool to inform.

Womens Day 1
Womens Day 2
Womens Day 3

International Women’s Day (2017)

Stories of women doing inspiring work in their communities were brought to the forefront on International Women’s Day.