Great literature does many a thing, one of which is to make us think. When we started thinking of a name for a new award that Parag wanted to instate one of the pre-existing thoughts was to possibly call it The Parag Award for Excellence in Children’s Literature. Now not only was that a mouthful, it wasn’t quite imaginative. So we started thinking. We wondered if it could be shorter and fun and if it could make people think.
Two years before the TV show Big Little Lies became popular making the ‘big-little’ pairing mainstream, we suggested Big Little Book Award (among others) and it got picked. This award honours Big contributors to books for Little people. The Award is a first of its kind award instituted by the Parag initiative of Tata Trusts and Literature Live! to recognise and honour significant contribution of such authors and illustrators to children’s literature in Indian language(s). The first awards were announced at Tata Literature Live! 2016.
The symbol of the BLBA logo is not just a simplified butterfly but also b,l and b drawn together in cursive. Butterflies are beautiful, flying insects with large magical wings — symbolising joy, colour and transformation — and are frequent guests in children’s stories. They also instinctively know and are drawn to flowers with the most and best nectar. So, what else could be a better metaphor for an award that is looking to recognise the big contributors? The genial and light-hearted symbol is supported by the name of the award in a bold slab-serif type that offers it a contrasting weight in order to give the overall logo a balance, finally coming off as a serious award for grown-ups who have done great work in the field of joy (making books!).