In 2020 BLBA completed five years. To commemorate the occasion Parag wanted this fact to be somehow incorporated in the logo. We did a nice little rejig to bring home the point.
Each look we designed for the award was used for two consecutive years followed by a design refresh. Our learning from the first two iterations (as you will see further down this page) was to have a modular system in place so that the design elements can be shifted around to create a new composition each time and hence avoid a certain staleness that emerges from overuse of ‘fixed’ compositions.
2018 and 2019 were set in a jungle. Various animals were placed against a fixed backdrop of thick bushes. These animals could be seen pushing messages that go with their traits (like an elephant drumming the news of BLBA being back). Scroll down to see them in action.