Awarding Big Contributors to Books for Little People
Great literature does many a thing, one of which is to make us think. When we started thinking of a name for a new award that Parag wanted to establish back in 2016, one of the pre-existing thoughts was to possibly call it ‘The Parag Award for Excellence in Children’s Literature’. Now not only was that a mouthful, it wasn’t quite imaginative. So we started thinking. We wondered if it could be shorter and fun and if it could make people think.
Two years before the TV show Big Little Lies became popular making the ‘big-little’ pairing mainstream, we suggested ’Big Little Book Award’ (among others) and it got picked. This award honours Big contributors to books for Little people. The award is a first of its kind, instituted by the Parag initiative of Tata Trusts to recognise and honour significant contribution of such authors and illustrators to children’s literature in Indian language(s).
Our mandate was to then design a logo, a website and a host of creatives for promotion. But it did not stop at the first year and we went on to be a part of the evolution of BLBA for the next six years (and counting). This here is a glimpse into that journey.
We are proud to be associated with the great work Parag is doing in the children’s literature space. Since 2013, we have been working with Parag on projects of varying sizes and scope. The ones featured on this website are – rebrand of Parag, an app for children’s books, three Parag events, and a diary.
In 2020 BLBA completed five years. To commemorate the occasion Parag wanted this fact to be somehow incorporated in the logo. We did a nice little rejig to bring home the point.
Each look we designed for the award was used for two consecutive years followed by a design refresh. Our learning from the first two iterations (as you will see further down this page) was to have a modular system in place so that the design elements can be shifted around to create a new composition each time and hence avoid a certain staleness that emerges from overuse of ‘fixed’ compositions.
2018 and 2019 were set in a jungle. Various animals were placed against a fixed backdrop of thick bushes. These animals could be seen pushing messages that go with their traits (like an elephant drumming the news of BLBA being back). Scroll down to see them in action.