In India, there is a definitive silence around the topic of menstruation. As a result of this silence, a crisis surrounding the health, happiness and education of young girls is born. In order to break the taboo, WaterAid India wanted to start ‘talking’ about this crisis and is roots. We worked on a series of posters for Menstrual Hygiene Day 2015 that have not only opened up channels of conversation, but are also helping bring a transformative change to attitudes.
As per the WaterAid’s website “The importance of menstrual hygiene management (MHM) is mostly neglected. Menstrual hygiene is a taboo subject; a topic that many women are uncomfortable discussing in public. This is compounded by gender inequality, which excludes women and girls from decision-making processes. Seventy percent of mothers consider menstruation ‘dirty’.”
WaterAid India is part of the global WaterAid network which has been working for four decades to improve access to safe water, sanitation and hygiene across the world. We worked with WaterAid India from 2015 to 2021 on a large variety of communications such as graphics/infographics for social media, animated videos on handwashing and menstruation, publications, campaigns on covid-19, new year diaries and calendars for three years, and a photo exhibition.