Hamoni (phonetic version of harmony in Japanese) approached us to work on their branding, beginning with an identity design and an ad campaign and ending with the website design. However, our engagement with Hamoni went beyond the initial set of requirements and produced a varied set of communication collaterals spread over four years (and counting).
The logo had to communicate the perception of Hamoni that the client wanted to put forward: smart, efficient, simple and youthful. We came up with a wordmark that incorporated a stylised H, which could also be used as a symbol on tiny print surfaces such as golf ball and club handle. A direct representation of golf through a club and a ball was used to create the negative space that defines H. The left half of H is thicker and meatier that sets a strong anchor for the word to follow. The top left part of H also gives an impression of a fluttering flag; this along with a slight angle to the alphabets brings dynamism to the logo.
Hamoni is a publicly accessible golf learning centre in Gurgaon with a mission to break down the barriers to golf and change its public perception as an elitist sport and to make it available to everyone who loves sports. It provides an extremely affordable and accessible environment to learn and practice golf in the heart of the city. We’ve been associated with Hamoni right since it was set up in 2013-14 when we began by giving it an identity. Subsequent engagements have seen us create some interesting graphics for Facebook from time to time, design some print merchandise for the brand and an endless number of campaign posters, and give face to a new game-cafe by Hamoni.