My Passport to Golf is a small booklet, the size of a passport that fits into a pocket and carries bite sized information on the game of golf. Covering a wide range of topics like basics of golf, its history, HGC (Hamoni Golf Camp) golf leaning modules, maintaining scorecards, etc. this learning tool was intended to be given out to participants of students’ camps. The booklet also features some interesting quotes and a major part of it is blank pages to take down notes during the camps. This is also available on sale at the Hamoni Golf Camp.
The Yardage Book is a handy notepad that helps a player plan his/her way around the course. It’s used during practice rounds before tournaments to take notes on various aspects of the course they will be playing, such as yardages, wind conditions, sloping of greens, hazards, etc. Because it needs to be carried around by a player all the time, the size of this has to be a convenient one, small enough to into one’s pocket.
Taking a Break from Golf? Hop in to Hamoni Red: Play Cafe.
In 2016, Hamoni decided to venture into serving food, drinks and games. They wanted to start a play cafe within the premises of Hamoni Golf Camp in Gurgaon. We were asked to come up with a simple yet memorable name, an identity and a design for the menu.
We suggested “Red”, a colour that sits directly opposite green, the brand colour of Hamoni and also the term for the putting area. The idea was to bring about the fact that Red is where one can do all that they wouldn’t on the greens. Additionally, this space is also for those who don’t play Golf. So when the players aren’t exploiting the greens of the golf course they could be found immersing themselves in the addictive competitiveness of PS3 and board games while savouring some delicious food and drinks at Red.
Hamoni Golf Through the Years on Facebook
We worked on ideating and designing Facebook posts for the Hamoni during its initial years to establish its visual identity on the social media and also to set a stage for the evolution of the brand language in the coming years. The posts were an extension of the brand message “golf on your mind” that juxtaposed golf balls in everyday scenarios. From the customary wishes on occasions of national holidays (like Holi, Diwali, Eid, etc.) to singular events (like elections, India’s Mars Orbiter Mission, etc.) the posts were meant to bring a smile on the brand’s followers on Facebook. Here, we present the 10 best posts we created (in chronological order).