Pro Helvetia’s 2020 Programme – Season 1
Pro Helvetia New Delhi (PHND), the liaison office of the Swiss Arts Council, supports and disseminates Swiss arts and culture in South Asia. They promote cultural exchange, develop and nurture long-term partnerships, initiate co-productions and support residencies. PHND’s programme is interdisciplinary in nature with focus on themes like literature, contemporary dance, visual arts, music, theatre, design and photography.
Starting from 2018, PHND decided to roll out their calendar of events on a semiannual basis. Announced in January and July, these calendars highlight various artists/events being supported by PHND through the next six months. Tiffinbox worked on the design of these calendars and other communication collaterals which were usually unveiled at a launch party. Working on the giveaways linked to each announcement is especially exciting for us, given the creative freedom both in terms of idea and execution. We worked on five such announcements with the last one being in January 2020, after which this was suspended in the light of pandemic and replaced by Now On.
Take a look at our designs for season 1 (Jan to June) of 2020 below. Our designs for 2018 and 2019 can be found here and here respectively.
Programme for 2020: Season One
The single most critical aspect of PHND’s design brief has always been to merge the programme design and the giveaway into a single entity. A programme design, just by itself, has a limited shelf life and use, thereby going obsolete in a few months. Similar to our attempt in season one of 2019 this time too we sat down to think of how to achieve this. The result – a flyer that folds into a wallet.
Made of Tyvek to afford it that necessary longevity, and marked with numbers to guide one through the folding sequence, the DIY product was super light, graphical and functional. Open it up to browse through the programme or fold it back into a wallet, anytime and as many times.
Folding Sequence of the Wallet
The flyer came with a QR code linked to a digital copy of the programme on PHND’s website. Since the programme is prone to last minute changes we decided to go for a digital presence also which could be edited as and when required. The online copy had detailed programme descriptions as well.
Season One Giveaway: Tyvek Pouch
The first Tyvek pouch, just like the genre notebook, was liked enough by PHND to request another print run and so the programme design for this season was adapted to a new-look pouch.