The core idea – a smart, human-friendly platform for tech enterprises in Southeast Asia – was borne out of three archetypes that most resonated with New Town: new standard (a new, alternative vision of urban living; work-life balance, that is driven by concern for the human and the planet), good life (physically easy and enjoyable as well as spiritually enriching; no harm to planet or humans; brimming with youthfulness and energy) and knowledge (ability to have a vision for the future; to transform and to create previously unknown and complex ideas from a deep foundation of culture and knowledge).
New Town is modern (state of the art, tech-savvy, progressive, advanced, fresh), rational (structured, organised, predictable, intelligent, clear, knowledgeable), open (spacious, breathable, unconstrained, liveable, zen), caring (green, healthy, friendly, safe, easy, kind, sustainable) and energetic (passionate, committed, a sense of ability and of things happening, vibrant)
INSTID: Dr. Natasha Grand, Samanth Subramanian, Zoe Kennan, Nichola Mark
Tiffinbox: Sriparna Ghosh, Rohit Chaudhary
Photography: Saumyajit Sen
Website: Kiril Tserashchuk