It is not every day that you suggest a logo-change to a client and the client accepts it and asks you to go for it! This happened a few years back when Parag agreed after some low-key badgering and we embarked on this journey of crafting a new identity for them, which is still evolving and is very close to our hearts.
Our first such project that dealt with design in a public space. We took on this challenge of designing for the 3D space literally (see inside) and managed to not 'water' down the seriousness of the topic within a space like a shopping mall.
Hamoni is a publicly accessible golf learning centre in Gurgaon that was set up in 2013-14 to break down the barriers to golf and change its public perception as an elitist sport and to make it available to everyone who loves sports. We were entrusted with the task to develop its branding across varied verticals.
A tranquil, riverside spot in the village of Siolim, Goa will soon be home to three premium luxury villas and we were commissioned to visualise a unique brochure to help in starting a conversation with the future buyers of the villas.
A renewable energy consultancy based in Gurgaon needed a unique brand language with a strong recall value in an industry that is growing by leaps and bounds every year. Over the years Bridge to India has become known for not just their analysis and knowledge of the solar industry but also their visual brand language.
A four month fun ride to design the app’s UX and UI, where the challenge was to keep the design fairly simple (yet engaging) so as not to intimidate its young users with a set of rich product offerings.
Branding the first-of-its-kind event around children's libraries.
Our minds started imagining visuals of a place full of books and ladders to reach the books that are out of reach for little kids. Ummm...so what do we have here? Books and Ladders? What about the snakes?
March, May, October and November mark four global awareness days on topics of Water, Menstrual Hygiene, Handwashing and Toilets respectively. These are important days for WaterAid India for building awareness and empowering the audience with knowledge with a hope that it helps remove ignorance and create participation.
In order to break the taboo surrounding the topic of menstruation in India, WaterAid India wanted to start 'talking' about the resulting crisis and its roots. We worked on a series of posters for Menstrual Hygiene Day 2015 that have not only opened up channels of conversation, but are also helping bring a transformative change to attitudes.