Bookaroo Featured

Bringing Children and Books Together in 2014

Our association with Bookaroo, India’s first children’s literature festival, dates back to 2011 when we were first commissioned to design festival collaterals. Since then we’ve been a part of their main Delhi festival for four successive years apart from seven regional festivals spread across five cities.

The 2014 edition was all about an undersea wonderland of books, that’s inhabited by a Mr. Octobook who is always busy reading eight books simultaneously, a pirate sea horse who can always be seen in its favourite dress: alphabet G, a newly discovered species of crab with five pairs of eyes on equal number of books and a pair of pencils to poke whoever is found not reading a book, an oyster that rewards its reader with a real pearl, and a horde of fish in different shapes, sizes and formations. Children can be seen going bonkers in this wonderland as they find it difficult to decide which is more exciting: staying on deck or swimming amongst the corals. 

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Bookaroo 2014 Poster


The poster is divided in two equal halves where bulk of the action happens underwater, which tells a story of children interacting with books in fun ways.  

Bookaroo 2014 Brochure1
Bookaroo 2014 Brochure2
Bookaroo 2014 Brochure3

Programme schedule booklet

And the fun continues through the schedule booklet. Components from the poster are re-used on all pages to make each page a little different from the others. The spreads here show programme pages, venue map for way finding and a listing of participating speakers.

Bookaroo 2014 Schedule Board

Programme schedule board at the venue

Schedule boards, sized 12x8 feet, had announcements supported on larger than life buoys to inform children of upcoming exciting adventures.  

Bookaroo 2014 Backdrop

Stage backdrops

And from time to time the ship would come to dock, to refuel itself and to board new children for newer adventures. These designs were used as stage backdrops announcing the venue names (Kahani Tree in this case).

Bookaroo 2014 Buntings

Bookaroo at the venue

And on a cool November morning, the venue was draped in colourful buntings and all set to receive young readers.

Bookaroo 2014 Only Children