We worked on ideating and designing Facebook posts for the Hamoni during its initial years to establish its visual identity on the social media and also to set a stage for the evolution of the brand language in the coming years. The posts were an extension of the brand message “golf on your mind” that juxtaposed golf balls in everyday scenarios. From the customary wishes on occasions of national holidays (like Holi, Diwali, Eid, etc.) to singular events (like elections, India’s Mars Orbiter Mission, etc.) the posts were meant to bring a smile on the brand’s followers on Facebook. Here, we present the 10 best posts we created (in chronological order).
Hamoni is a publicly accessible golf learning centre in Gurgaon with a mission to break down the barriers to golf and change its public perception as an elitist sport and to make it available to everyone who loves sports. It provides an extremely affordable and accessible environment to learn and practice golf in the heart of the city. We’ve been associated with Hamoni right since it was set up in 2013-14 when we began by giving it an identity. Subsequent engagements have seen us create some interesting graphics for Facebook from time to time, design some print merchandise for the brand and an endless number of campaign posters, and give face to a new game-cafe by Hamoni.